RTFD teaches Facebook and Instagram ads the way you actually learn things: by looking at the picture and asking rude questions about it.
No four-hour YouTube videos. No 40-page guides. Each lesson shows you a realistic ad or dashboard, circles something, and asks why. You guess, then it shows you how you could have worked it out yourself.
Small business owners, side-hustlers and anyone who has opened Ads Manager, panicked, and closed it again. Especially brains that switch off during long lectures.
All businesses, ads and numbers in the lessons are made up for learning. Rules of thumb are rules of thumb, not guarantees. Meta changes its tools and rules regularly, so always double-check anything important in Ads Manager or Meta’s own help pages before you spend money.
Nothing here is financial or business advice. You know your business; we just help you read the dashboard.
RTFD is independent. It is not affiliated with, endorsed by or sponsored by Meta.
The lessons are free. Ads on the site pay for it. If you’d rather skip the ads and the beeps, there’s a one-off paid version you can keep.